This 7 minute video was created to celebrate WWF’s 50th anniversary. It follows a young boy who gets the last ticket to an exhibit of new species, ending with a reminder of how important it is to also protect species we already know. Very English in tone, but the child’s hesitation in the face of the unknown and his wonder at what he’s shown is universal. A welcome shift away from making endangered species the explicit message even though it hovers as a powerful subtext. Multiple levels of meaning to tease out here. The last 90 seconds are subtitles—perhaps just the time to start a class discussion!
The science behind the film